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Local Label Sara A Fusion Of Afghan And Western Designs

An Afghan woman has opened her own garment factory that manufactures clothes which are a blend of Afghan and Western designs under the label Sara. 

Sara staff said their unique approach has attracted many customers including dozens of foreigners.  

They say that with a little bit of help, they will be able to compete on the global market.  

Their design approach is mainly Western-type garments that are finished off with Afghan embroidery. 

“If you see the same products in Dubai, the prices are high, but here we sell our garments at between $200 and $250 USD, which covers our costs,” said Mohammad Qayoum Qayoumi, a designer employed by Sara. 

Factory staff said they welcome the growth in sales and said workers are hired from around the country, especially the embroiderers.  

Anayatullah, one staff member, said he is a tailor but working at the factory has many benefits.  

“Many foreigners are our customers and buy our products,” said Mohammad Sulaiman, another staff member. 

At the moment about ten people are employed at the factory but staff said if the business continues to grow they will recruit more workers.  

In line with their hopes of creating more jobs, they have called on government to help small and medium enterprises grow.  

“We have lots of customers, and everyone prefers to buy good products and our business is also good compared to other goods,” said Enayatullah. 

The clothes made at the factory are a bit pricey but the quality is good which is why customers buy their garments, said the staff. 

Local Label Sara A Fusion Of Afghan And Western Designs

One woman’s clothing factory has steadily grown as her designs cater to both local and foreign clients. 

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An Afghan woman has opened her own garment factory that manufactures clothes which are a blend of Afghan and Western designs under the label Sara. 

Sara staff said their unique approach has attracted many customers including dozens of foreigners.  

They say that with a little bit of help, they will be able to compete on the global market.  

Their design approach is mainly Western-type garments that are finished off with Afghan embroidery. 

“If you see the same products in Dubai, the prices are high, but here we sell our garments at between $200 and $250 USD, which covers our costs,” said Mohammad Qayoum Qayoumi, a designer employed by Sara. 

Factory staff said they welcome the growth in sales and said workers are hired from around the country, especially the embroiderers.  

Anayatullah, one staff member, said he is a tailor but working at the factory has many benefits.  

“Many foreigners are our customers and buy our products,” said Mohammad Sulaiman, another staff member. 

At the moment about ten people are employed at the factory but staff said if the business continues to grow they will recruit more workers.  

In line with their hopes of creating more jobs, they have called on government to help small and medium enterprises grow.  

“We have lots of customers, and everyone prefers to buy good products and our business is also good compared to other goods,” said Enayatullah. 

The clothes made at the factory are a bit pricey but the quality is good which is why customers buy their garments, said the staff. 

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