Samsung has officially unveiled its new Galaxy S9 and S9+, which are expected to be among the most sought-after phones this year.

Samsung's new super phones get variable aperture cameras and the fingerprint flaw has been fixed.

The new phones also have a familiar look and feel.

A bold new camera, a state-of-the-art processor with an Android Oreo operating system and a fix to the Galaxy line's biggest design misstep - all in a body that looks strikingly similar to last year's model.

That, in a nutshell, is the Samsung Galaxy S9 (5.8-inch screen) and its larger step-up model, the Galaxy S9 Plus (6.2-inch screen).

Customers will be able to preorder them from March 2 at prices starting from $720 USD in the US for the standard S9 and $870 USD in the US for the S9 Plus.

This rivalry with iPhone features is important because Samsung's marquee handsets stand in direct competition to the iPhone X, 8 and 8 Plus.