Despite Apple’s launch of the new iPhone X, customers will have to wait until November before the device goes on sale.
Apple Unveils Its Much-Anticipated iPhone X
Marking the 10th anniversary of the iPhone launch, Apple Inc on Tuesday unveiled its much-anticipated iPhone X, a glass and stainless steel device with an edge-to-edge display.
According to Apple’s Chief Executive Tim Cook, this was “the biggest leap forward since the original iPhone.”
However, the IPhone X comes with a hefty price tag of $999 USD and is expected to only go on sale from November 3.
Apple has also updated the Apple Watch which will be able to make calls and access the internet without the customer carrying an iPhone.
The iPhone X has wireless charging, an infrared camera and hardware for facial recognition, which replaces the fingerprint sensor for unlocking the phone. The home button is also gone, and users instead tap the device to wake it up.
However, some customers have voiced their disappointment over the late shipping date.
“It’s great to have a product but we’d have liked it sooner rather than later, more like the beginning of October or mid-October,” said Kim Forrest, an Apple fan from Pittsburgh in the US.
The screen size on the iPhone X is about the size of the current iPhone 7 plus, though the phone is smaller. It features richer colors thanks to a new screen technology called OLED.
Apple also introduced the iPhone 8 and iPhone 8 Plus, which resemble the iPhone 7 line but have a glass back for wireless charging. The company said it was working on a new device, called the Airpad, that would charge all newer Apple products.
Reuters reported that the wireless charging uses a standard called Qi, also used by Samsung Electronics Co Ltd, which will likely solidify that technology as the industry standard.
The new phones all feature Apple’s first proprietary graphics processor, which provides greater speed, improved cameras and some features for augmented reality apps.
The cheapest of the iPhone 8 models have 64 gigabytes of memory, up from 32 gigabytes in previous models, and will sell for $699 and $799. Apple also noted that for budget-conscious shoppers, there is now a $349 iPhone SE, similar to the iPhone 5.
The new Series 3 watch will cost $399 and support a range of third-party apps.
Reuters reported that Apple has never released numbers on watch sales, but analyst Gene Munster with Loup Ventures forecast the company would sell 26 million in 2018.
Also featured at the launch event was an upgraded Apple TV that will support the high-resolution display known as 4K and will feature more programming options as Apple steps up efforts to cut content deals and produce its own shows.